April 10, 2025 – Tokyo, Japan – Nintendo Switch 2 price controversy is making headlines as fans and influencers criticize the company’s decision to raise game prices and delay console pre-orders in the U.S. Nintendo recently announced that The Legend of Zelda: Tears of the Kingdom will cost $70, diverging from its previous $60 pricing standard. This move has triggered strong backlash from the gaming community.
Streamers React to Nintendo Switch 2 Price Controversy
Top gaming influencers like El Rubius, Auronplay, and IlloJuan have spoken out against the Nintendo Switch 2 price controversy. El Rubius voiced frustration over Mario Kart World being priced at nearly €90. Auronplay warned this may set a harmful industry precedent, with titles like GTA VI potentially hitting €100. IlloJuan labeled the price increase as “unjustified.”
Tariffs Add Pressure to Nintendo Switch 2 Pricing
Nintendo also delayed pre-orders for the Nintendo Switch 2 in the U.S., initially scheduled for April 9. This delay follows newly imposed tariffs from President Trump—34% on imports from China and 46% on Vietnamese goods. These measures directly impact production costs and are forcing Nintendo to reassess its pricing model.
Nintendo Defends Pricing Strategy
Despite backlash and falling hardware sales, Nintendo President Shuntaro Furukawa confirmed that no price cuts are planned. The company insists that each product’s value justifies its price and that decisions are made based on internal evaluations.
Conclusion
The Nintendo Switch 2 price controversy highlights growing dissatisfaction with industry pricing trends. As Nintendo navigates fan reactions and geopolitical challenges, its ability to maintain brand loyalty will be put to the test.